Senior Planning Manager

About the client:

About the role:

Senior Planning Manager who will translate cultural and consumer insights into impactful brand strategies and creative direction. This role involves leading multi-disciplinary teams, shaping campaign strategy from insight to idea, and mentoring junior strategists to drive innovation and business growth.

Key Responsibilities

• Develop strategic frameworks by converting cultural trends and consumer behavior into actionable brand and communication strategies.

• Craft compelling briefs that inspire bold creativity and guide cross-functional teams toward effective campaign execution.

• Lead planning projects across multiple streams while aligning marketing strategy with business objectives.

• Mentor and develop junior planners, encouraging strategic thinking and creative excellence.

Requirements

• Bachelor’s degree from a recognized institution.

• At least 5 years of experience in strategic planning, brand strategy, content, or communication strategy.

• Strong balance of analytical and creative thinking, with the ability to simplify complex ideas into powerful messages.

• Excellent storytelling and presentation skills.

• Collaborative leadership style with the ability to engage stakeholders and drive outcomes under pressure.

• Strong command of English and interpersonal skills.

• Passion for insights, data, consumer behavior, and innovation.

• Motivated team player with high integrity and the ability to coach others.