Regional Marketing Director

The Company:

Our Client is an iconic Hospitality brand, with long standing history and significant ambitions to scale their presence across Vietnam and Asia Pacific.

Role & Responsibilities:

• Develop and execute a holistic marketing strategy aligned with commercial and growth objectives.
• Strengthen brand positioning through creative storytelling, design consistency, and campaign excellence.
• Oversee digital ecosystem including website, CRM, social media, SEO/SEM, and paid media to drive direct bookings.
• Manage public relations, influencer collaborations, and partnerships to enhance visibility and reputation.
• Lead loyalty and customer engagement programs to build retention and advocacy.
• Optimize marketing spend and measure ROI, ensuring commercial impact and cost efficiency.
• Lead and mentor a high-performing marketing team across brand, digital, and communications functions.

Requirements:

• Bachelor’s degree in Marketing, Communications, or Business; MBA preferred.
• 8–10 years of progressive marketing experience, including 5+ years in a senior leadership role.
• Proven record in multi-property or lifestyle brand marketing; hospitality background preferred.
• Strong digital marketing, analytics, and brand strategy expertise.
• Experience managing agencies, budgets, and cross-functional collaboration.
• Fluent in English and Vietnamese; regional exposure advantageous.
• Willing to travel regularly to property locations nationwide.

To apply, please send your updated CV to Phuong Nguyen at phuong.nguyen@cornerstoneglobalpartners.com, quoting the job title or Click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.