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Chief Executive Officer – Retail Chains

  • Specialisations
    Management & Administration
  • Specialisations
    Sales & Marketing - FMCG & Consumer
  • Job Type
    Permanent
  • Location
    Ho Chi Minh
  • Published
    Posted 2 days ago
  • Salary
    Negotiable USD / Year

About the job

About the Role: Chief Executive Officer (CEO) to lead and scale a fast-growing retail chain. The CEO will be responsible for setting the strategic direction, driving operational excellence, building high-performing teams, and ensuring sustainable growth across all outlets. This role requires strong leadership, deep commercial acumen, and hands-on experience in the retail industry.

Key Responsibilities:

Strategic Leadership

  • Define and execute long-term business strategies aligned with company vision and market opportunities.

  • Identify and capitalize on expansion opportunities, including new store openings, franchising, or market entry.

  • Oversee budgeting, forecasting, and financial planning in coordination

Operations Management

  • Ensure efficient, scalable, and profitable day-to-day operations across all stores and business units.

  • Optimize supply chain, procurement, and logistics processes to enhance cost-efficiency and customer satisfaction.

  • Implement and monitor KPIs to track performance, service quality, and operational efficiency.

Sales, Marketing & Customer Experience

  • Drive top-line growth through effective sales strategies, brand positioning, and marketing campaigns.

  • Foster a customer-centric culture and continuously improve the in-store and digital customer experience.

  • Leverage data and market insights to anticipate consumer trends and adapt offerings accordingly.

Team & Culture Building

  • Lead, coach, and develop the senior leadership team to deliver business objectives.

  • Build a strong performance-driven and value-aligned company culture across all levels.

  • Drive internal communications and alignment across departments and geographies.

Governance & Stakeholder Management

  • Represent the company to investors, partners, regulators, and key stakeholders.

  • Ensure compliance with legal, financial, and industry regulations.

  • Report business performance and strategic updates to the Board of Directors

Key Requirements:

  • Bachelor’s degree in Business Administration, Hospitality, Retail Management, or a related field; MBA preferred.

  • Minimum 12–15 years of relevant experience, with at least 5 years in a senior executive leadership role (CEO, MD, COO, etc.) in the retail industry.

  • Proven track record of scaling multi-unit operations and achieving significant business growth.

  • Strong financial acumen, analytical thinking, and decision-making skills.

  • Excellent leadership, communication, and stakeholder engagement skills.

To apply, please send your updated CV to Phuong Nguyen at phuong.nguyen@cornerstoneglobalpartners.com, quoting the job title or Click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.

#89894

Consultant

Phuong Nguyen
Phuong Nguyen
Consultant, F&B, Education & Professional Services
phuong.nguyen@cornerstoneglobalpartners.com
0989 777 066
Linkedin Profile
Upload your CV/resume or any other relevant file. Max. file size: 256 MB.

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Cornerstone Global Partners (Vietnam)
25th Floor, WeWork E.Town Central, 11 Doan Van Bo, Xom Chieu Ward, Ho Chi Minh City, Vietnam
+84 28 7100 0600
vietnam@cgptalent.com

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