Brand Manager

About the job

Brand Manager responsible for driving business growth through go-to-market strategy, digital demand generation, E-Commerce, and cross-functional commercial execution.

About client:

Our client is a European multi-industry company based in HCMC

Responsibilities:

• Lead commercial and marketing strategies for assigned business segments, ensuring alignment between global direction and local market execution.
• Drive business growth and profitability through strategic planning, budget management, pricing analysis, and performance optimization.
• Develop and execute go-to-market strategies, including customer targeting, channel development, and commercial activation initiatives.
• Manage digital marketing and demand generation activities to support lead generation, customer acquisition, and revenue growth.
• Oversee CRM processes, sales pipeline coordination, and lead conversion initiatives to enhance commercial effectiveness.
• Monitor and optimize marketing investments and channel performance through data-driven analysis and ROI evaluation.
• Manage external agency partnerships and marketing vendors to ensure effective campaign execution and business impact.
• Collaborate cross-functionally with Sales, Finance, Distribution, and other stakeholders to support integrated business and commercial objectives.
• Drive continuous improvement initiatives and corrective action plans to achieve business targets and market growth.

Key Requirements:

• 4–5 years of progressive experience in brand management, commercial marketing
• Demonstrated ownership of a brand, category, or product P&L
• Proven track record of connecting marketing investment to measurable commercial outcomes: revenue, leads, conversion, or market share.
• Experience working with digital agencies, E-Commerce platforms, or performance media channels in a commercially accountable capacity.

Key Skills:

• High proficiency in data interpretation, commercial dashboarding, and performance analytics. Comfortable with Excel, Power BI, Google Analytics, or equivalent. Able to build a business case independently from raw data.
• Working knowledge of performance marketing and E-Commerce platform mechanics.
• Ability to influence cross-functional stakeholders without direct authority. Clear, concise presenter at senior level. Comfortable operating in both English and Vietnamese.

Mindset:

• Business-owner, not task-executor: measures own success by commercial outcomes and takes accountability for results.
• Outcome-led: sets commercial targets, tracks performance rigorously, and acts on data not on activity completion.
• Self-directed: defines priorities proactively and operates with minimal supervision in an ambiguous, fast-moving environment.

To apply, please send your updated CV to Phuong Nguyen at [email protected], or quoting the job title or Click Apply Now.