Trade Marketing & Commercial Excellence Manager

About the job

The Company

Our client is a well-established multinational company in the FMCG industry with a strong presence across Asia and a growing footprint in Vietnam. The organization is committed to delivering high-quality consumer products and driving sustainable growth through innovation and customer-centric strategies.

Role & Responsibilities

• Lead and develop Trade Marketing strategies across multiple channels including GT, MT, E-commerce, and other emerging channels to drive sustainable business growth
• Generate actionable insights across channels, customers, and categories to support Sales and Marketing in developing effective business plans
• Develop and implement category growth strategies, Go-to-Market plans, and Joint Business Plans aligned with overall business objectives
• Manage trade investment, including budget allocation, ROI tracking, and performance evaluation to ensure effective resource utilization
• Drive channel performance and contribute to overall P&L delivery while ensuring profitability and sustainable growth
• Collaborate closely with Sales, Marketing, and distributors to ensure strong execution, product visibility, and customer engagement
• Lead demand planning, forecasting, and inventory coordination with Supply Chain to ensure optimal stock availability
• Develop integrated trade calendars, promotional plans, and activation programs across channels
• Drive data-driven decision making through business analytics, reporting, and performance tracking
• Lead commercial support functions including sales operations, reporting, incentives, and sales systems (DMS/CRM/SFA)
• Manage and develop Trade Marketing, Sales Operations, and Analytics teams to enhance organizational capabilities
• Monitor market dynamics and field execution, providing recommendations to improve sales productivity and customer experience
• Work cross-functionally with internal stakeholders to ensure operational excellence and business alignment
• Perform additional tasks as assigned by the Management

Requirements

• Bachelor’s degree in Business Administration, Marketing, Economics, or related fields. MBA is a plus
• Minimum 10 years of experience in Trade Marketing or Sales, preferably within FMCG or consumer goods industry
• At least 5 years of managerial experience leading Trade Marketing or Commercial teams
• Strong experience in managing multi-channel operations including GT, MT, E-commerce, and other channels
• Proven expertise in category management, channel strategy, and sales execution
• Strong analytical skills with experience in forecasting, reporting, and business performance tracking
• Solid understanding of trade investment management and ROI optimization
• Experience working with distributors and managing nationwide operations
• Strong leadership skills with experience managing and developing high-performing teams
• Excellent stakeholder management and cross-functional collaboration skills
• Strong business acumen with understanding of P&L and commercial decision-making
• Proactive, results-driven, and adaptable in a fast-paced environment
• Good command of English communication