Senior Marketing Director

About the job

We are seeking an experienced Senior Marketing Director to lead the marketing strategy for our property portfolio. This role will be responsible for driving brand positioning, customer acquisition, and sales performance through integrated marketing initiatives while leading a high-performing marketing team.

Key Responsibilities

• Develop and execute marketing strategies for property projects and products.

• Lead market research, customer insights, and competitive analysis.

• Drive branding, positioning, and go-to-market strategies.

• Plan and oversee integrated marketing campaigns across digital, social media, PR, events, CRM, and content marketing.

• Manage marketing budgets and optimize campaign ROI.

• Monitor campaign performance and customer experience, providing actionable insights.

• Lead, mentor, and develop the marketing team.

• Collaborate with Sales, Product Development, Digital, PR, and external agencies to achieve business objectives.

• Build and maintain strong relationships with strategic partners and media.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

• 10+ years of marketing experience with at least 5 years in a senior leadership role.

• Strong track record in brand management, integrated marketing, and sales-driven campaigns.

• Experience in real estate, property development, hospitality, luxury, or lifestyle industries is highly preferred.

• Strong knowledge of digital marketing, CRM, social media, and marketing analytics.

• Proven experience managing marketing budgets and leading high-performing teams.

• Commercial mindset with excellent leadership, communication, and stakeholder management skills.

• Fluent English communication.

Please send your updated CV to Ngoc Dang at [email protected], quoting the job title or click Apply Now.

Due to the anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.