Senior Brand Manager

About the job

The Company

Our client is a well-established international consumer goods company with a strong presence across Asia and other global markets. In Vietnam, the business is currently in an expansion and brand-building phase, with a focus on strengthening market positioning and accelerating long-term growth.

Role & Responsibilities

• Lead brand strategy development and execution to support business growth and market expansion
• Build and strengthen brand positioning, awareness, and consumer engagement across key channels
• Develop integrated marketing plans including digital, offline, and in-market activation initiatives
• Drive new product launches and innovation initiatives to support portfolio growth
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities
• Manage marketing budget (A&P) and ensure effective ROI tracking
• Collaborate cross-functionally with sales, supply chain, and regional stakeholders
• Work closely with external partners and distributors to ensure effective in-market execution
• Support route-to-market optimization and channel expansion initiatives
• Lead agency management and external partner collaboration
• Balance strategic planning with hands-on execution in a dynamic and evolving environment
• Contribute to building local marketing capabilities and long-term brand roadmap

Requirements

• Bachelor’s Degree in Marketing, Business, or related discipline
• 8–15 years of experience in Brand Marketing / Marketing Management roles
• Experience in consumer goods, FMCG, or related industries preferred (open to transferable consumer categories)
• Strong brand-building and go-to-market experience
• Proven ability to operate both strategically and hands-on
• Experience working in fast-growing or build-phase environments is highly preferred
• Strong analytical thinking and commercial mindset
• Excellent stakeholder management and communication skills
• Fluent English communication

To Apply

To apply, please send your updated CV to Hoa Tran at [email protected], quoting the job title or click Apply Now.

Due to the anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.