Sales & Technical Service Director (Machinery)

Company Overview

Our client is a well-established European leader in industrial machinery and automation solutions, with a strong global footprint and premium brand reputation. The company is known for high-quality engineering standards, innovation, and long-term customer partnerships.

Position Overview

The Sales & Service Director will be responsible for leading the commercial and technical service organization in Vietnam, driving sustainable revenue growth while ensuring best-in-class aftermarket service performance.

This role requires a strong leader with a solid technical foundation, excellent business acumen, and the ability to build high-performing sales and service teams.

Key Responsibilities

1. Commercial Leadership

• Develop and execute sales strategy aligned with regional and global objectives
• Drive revenue growth across equipment sales and aftermarket segments
• Identify new business opportunities and strategic key accounts
• Strengthen long-term partnerships with major industrial clients
• Monitor market trends, competitor activity, and pricing strategies

2. Aftermarket Sales & Service Management

• Lead and develop the Service and Aftermarket Sales teams
• Ensure high service quality standards, response time, and customer satisfaction
• Drive growth in spare parts, maintenance contracts, retrofits, and upgrades
• Optimize service profitability and operational efficiency
• Implement service KPIs and performance tracking systems

3. Team Leadership & Development

• Build, coach, and retain a strong Sales and Service organization
• Develop succession planning and talent development roadmap
• Foster a performance-driven and customer-centric culture
• Ensure alignment between commercial and technical teams

4. Operational & Financial Management

• Manage P&L responsibility for the Vietnam entity
• Prepare annual budgets, forecasts, and strategic business plans
• Ensure compliance with corporate policies and EU quality standards
• Coordinate closely with regional HQ and global technical teams

Requirements

Education

• Bachelor’s Degree in Engineering (Mechanical, Electrical, Mechatronics, Automation or related field)
• MBA is a strong advantage

Experience

• Minimum 10–15 years of experience in machinery, automation, or industrial equipment
• Proven track record in leading both Sales and Service teams
• Strong exposure to aftermarket business model
• Experience managing P&L and driving business growth
• Experience working in multinational / European companies preferred

Leadership & Competencies

• Strong strategic thinking and execution capability
• Excellent people leadership and team development skills
• High level of accountability and ownership mindset
• Strong negotiation and stakeholder management skills
• Customer-focused with strong commercial acumen

Language

• Excellent English communication skills (written and verbal)
• Ability to work effectively with European headquarters

To apply, please send your updated CV to Thu Nguyen <[email protected]>, quoting the job title or Click Apply Now.