Regional Sales Manager – Traditional Trade

About the job

The Company

Our client is a well-established international food manufacturer with strong operations across Vietnam. The business is expanding aggressively in the local market, focusing on traditional trade and distributor channels.

The Role – Sales Manager (Field-driven | GT focus)

This role is highly field-oriented, requiring a hands-on leader who can both build the market and lead from the front. You will take ownership of sales performance, distributor management, and team execution across assigned regions.

Key Responsibilities

• Take full ownership of sales targets and execution across the assigned territory (mainly GT/traditional trade channels).

• Lead, manage and develop a sales team of 40+ field staff (Sales reps, supervisors, etc.).

• Work closely with distributors/wholesalers to drive sell-in & sell-out, pricing, and market coverage.

• Build and expand market presence by opening new outlets and strengthening existing ones.

• Develop practical, on-ground sales strategies (weekly/monthly) and ensure strong execution.

• Frequently go to market to monitor team performance, customer engagement, and competitor activities.

• Handle pricing negotiation and resolve daily operational issues in a fast-moving environment.

• Train and coach team members to improve productivity and sales capabilities.

• Ensure discipline, KPIs tracking, and execution consistency across the team.

Requirements

• Strong background in FMCG, especially Traditional Trade (GT).

• Proven experience managing a sizeable field sales team.

• Hands-on, street-smart, and comfortable working extensively in the market.

• Strong negotiation and problem-solving skills (especially in distributor & pricing discussions).

• Able to work under pressure and adapt in a fast-changing environment.

• Good command of English (for internal communication/reporting).

• Open to frequent travel within assigned regions.

Apply

Please send your updated CV to Hoa Tran at [email protected], quoting the job title or click Apply Now.

Due to high application volume, only shortlisted candidates will be contacted.