Product Manager

About the job: This position is responsible for all the activities related to assigned products (planning and execution of brand plan or marketing activities, undertake product management tasks with objective that those products/brands are promoted successfully in Vietnam market.

• Market & Consumer Insights

  • Conduct consumer and market research to stay updated on current trends and anticipate future developments.

  • Identify brand positioning in the market and define a differentiated, competitive brand strategy.

• Brand Strategy & Management

  • Develop and implement brand strategies to strengthen brand equity and ensure alignment with business objectives.

  • Manage brand campaigns to ensure products meet consumer expectations and reinforce brand credibility.

  • Localize global brand materials to suit local market needs and cultural context.

• Marketing Execution

  • Plan and execute ATL/BTL marketing initiatives and continuously evaluate their impact for improvement.

  • Organize brand events such as product launches, exhibitions, and photo shoots.

  • Create and manage the marketing editorial calendar to deliver timely and effective campaigns.

• Performance & Budget Management

  • Measure and report on the effectiveness of marketing campaigns against defined KPIs.

  • Develop, manage, and monitor marketing budgets to ensure optimal resource allocation.

• Partnerships & Cross-functional Collaboration

  • Build partnerships with professional associations to strengthen brand positioning and visibility.

  • Collaborate closely with sales and marketing teams to develop and execute robust marketing plans.

  • Evaluate and propose new product or SKU launches to meet evolving customer needs.

Job Requirement:

• Bachelor’s degree in Pharmacy
• Minimum 5 years of brand management experience in the pharmaceutical industry
• Market insight, Product management, Brand/Marketing plan
• Good Planning, Organizing and analytical skills
• Good knowledge and keen experience in product management and marketing, especially marketing & trade marketing for ethical products
• Proven project management skills
• Proven strong analytical skill, client management and communication skills
• Good communication & Presentation skills, Fluent in English language