On-Trade Commercial Activation Lead

About the job

The Company:

Our client is an iconic FMCG brand, with long standing history and significant ambitions to scale their presence across Asia Pacific.

Role & Responsibilities:

• Develop and manage a portfolio of priority hospitality accounts in line with channel objectives and distributor strategy.

• Drive in-venue execution including brand activations, trade programs, and visibility initiatives to strengthen brand presence and recommendation.

• Act as a key liaison between distributors, trade partners, and internal stakeholders to ensure consistent on-trade execution.

• Uphold brand standards across selected outlets, supporting advocacy, training, and experiential quality in the field.

• Gather market intelligence and provide structured feedback on performance, competitive activities, and execution effectiveness.

Requirements:

• Experience in on-trade, hospitality, or channel-focused commercial roles.

• Background in FMCG, alcoholic beverages, or premium consumer brands.

• Strong understanding of how brands are developed and recommended within hospitality environments.

• Hands-on, self-driven, and comfortable working with a high level of autonomy.

• Strong communication skills in English; willing to travel nationwide.

To apply, please send your updated CV to Hoa Tran at [email protected], quoting the job title or Click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.