Marketing Director

About the job

The Company

Our client is a leading multinational consumer products company with a portfolio of well-known brands and a strong presence across global markets. As part of its continued growth strategy in Vietnam, the company is seeking a senior marketing leader to drive business growth, strengthen market leadership, and elevate brand performance across multiple product categories.

Role & Responsibilities

• Lead the development and execution of the country marketing strategy, ensuring alignment with regional and global business priorities.
• Own the annual marketing planning process, translating business objectives into actionable growth initiatives and marketing roadmaps.
• Drive market share, revenue, and profitability growth through effective portfolio management, brand building, pricing, and commercial activation.
• Partner closely with Sales, Supply Chain, and other cross-functional teams to ensure successful execution of growth strategies.
• Champion consumer and customer-centric thinking by leveraging market insights, research, and competitive intelligence to shape strategic decisions.
• Lead the development of category, channel, and customer strategies to maximize business opportunities and strengthen competitive positioning.
• Oversee product portfolio performance, including innovation launches, lifecycle management, and value proposition development.
• Manage marketing investment budgets and ensure effective allocation of resources with clear measurement of business impact and return on investment.
• Drive integrated communication and activation programs across consumer and trade channels to strengthen brand equity and commercial performance.
• Provide strategic recommendations on pricing, portfolio optimization, and growth opportunities based on market dynamics and consumer behavior.
• Build strong relationships with regional and global stakeholders while representing local market perspectives in broader business discussions.
• Lead, develop, and inspire a high-performing marketing organization, fostering strong capability development and succession planning.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Economics, or a related discipline.
• Minimum 10 years of progressive marketing experience within leading multinational FMCG or consumer-focused organizations.
• At least 5 years of experience in senior marketing leadership roles with responsibility for business growth and team management.
• Strong track record of developing and executing successful brand, category, and commercial growth strategies.
• Experience managing multiple product categories and complex go-to-market environments.
• Demonstrated expertise in consumer insights, portfolio management, pricing, innovation, and integrated marketing planning.
• Strong commercial acumen with the ability to balance brand-building objectives and business performance.
• Experience working within matrix organizations and collaborating with regional and global stakeholders.
• Excellent leadership, stakeholder management, and communication skills.
• Fluent English communication skills.

To apply, please send your updated CV to Hoa Tran at [email protected], quoting the job title or click Apply Now.

Due to the anticipated high volume of applicants, only shortlisted candidates will be contacted.