E-commerce Manager

About the job

The Company: Our client is a well-established international player in the consumer goods sector.

Role & Responsibilities:

• Collaborate in shaping and localizing the global online sales strategy across designated markets and platforms.
• Lead execution of promotional campaigns and consumer activation programs on a monthly and quarterly basis, in coordination with commercial and trade teams.
• Oversee the campaign calendar for all brands under management to ensure timely and effective rollouts.
• Support the development of platform-specific pricing and promotional mechanics based on consumer behavior and competitive benchmarks.
• Partner with creative and content teams to deliver consistent branding, visual identity, and optimized product content.
• Activate targeted campaigns to drive sales momentum and online visibility, leveraging marketplace tools and digital media.
• Work cross-functionally to execute full-funnel digital initiatives including search, social, affiliate, CRM, and paid media.
• Analyze campaign results and business performance metrics to generate reports, insights, and improvement plans.
• Manage online budgets and monitor spend efficiency, ensuring return on investment meets targets.
• Track e-commerce KPIs and conduct competitor and market analysis to inform commercial actions.
• Keep up-to-date with digital commerce trends and innovations to recommend best practices and platform enhancements.

Requirements:

• Bachelor’s degree in Marketing, Business, Digital Media, or a relevant discipline.
• At least 7 years of experience in online channel management, digital marketing, or commercial e-commerce roles within consumer-focused industries.
• Proven ability to manage online brand presence and deliver commercial outcomes across top e-commerce platforms.
• Practical experience with regional marketplaces (Shopee, Lazada, Tiki, etc.) is highly desirable.
• Strong analytical and problem-solving skills; data-driven decision-making mindset.
• Comfortable working in English, both verbally and in writing.