Country Sales Director

The Company: Our client, a global leader in high-quality packaging solutions, is committed to innovation, sustainability, and delivering exceptional customer value. With rapid expansion across Asia and beyond, Vietnam has emerged as one of its most dynamic and high-potential markets. To accelerate this growth, the company is seeking a seasoned Country Sales Director to lead its sales operations and spearhead strategic market expansion in the region.

Role & Responsibilities:

• Lead, manage, and coach a sales team to deliver outstanding performance.
• Define and implement the country sales strategy aligned with overall company goals.
• Identify new business opportunities and growth levers in the local and SEA markets.
• Collaborate with senior management on business planning, budgeting, and forecasting.

• Establish and nurture strong relationships with key clients, distributors, and industry stakeholders.
• Develop tailored solutions by working closely with internal technical, R&D, and operational teams.
• Oversee commercial negotiations, including pricing, contract terms, and strategic agreements.
• Champion long-term business development initiatives to ensure consistent revenue streams.

• Drive a high-performance culture through clear KPIs, regular pipeline reviews, and performance coaching.
• Analyze sales trends and team activity to ensure targets are met or exceeded.
• Develop and manage sales forecasting processes, aligning closely with operational planning.

• Continuously monitor industry trends, competitive landscape, and customer needs.
• Translate market insights into actionable strategies and share feedback with regional teams.
• Contribute to the development of new products and service offerings based on client needs.

• Upon successful delivery of business targets in Vietnam, assume greater leadership responsibility across other Southeast Asian markets.
• Collaborate with regional leadership on strategic expansion, partnerships, and market entry plans.

Requirements:

• Education: Bachelor’s degree in Business, Engineering, or related fields; MBA is a plus.
• Experience: Minimum 8-10 years of commercial/sales experience, with at least 3 years in a sales leadership role.
• Proven network and commercial experience with major FMCG/dairy customers is required.
• Proven ability to lead teams, grow sales revenue, and manage complex customer accounts.
• Strong interpersonal and communication skills.
• Fluent in Vietnamese and English (both spoken and written).
• Regional exposure in Southeast Asia is a strong advantage.
• Proficient in English and Vietnamese.

To apply, please send your updated CV to Harvey at thong.luu@cornerstoneglobalpartners.com, quoting the job title or Click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.