Consumer Growth & Omnichannel Performance Manager

About the job

The Company

Our client is a global premium consumer brand with a strong heritage and a growing presence across Asia Pacific. The business is accelerating its transformation in Vietnam, with a strong focus on consumer-centric growth, omnichannel performance, and scalable commercial models.

Role & Responsibilities

• Own consumer growth performance across online and offline touchpoints, driving demand generation, lead conversion, and measurable business outcomes.
• Manage the end-to-end consumer journey from awareness to action by activating the right mix of platforms, content, media, e-commerce, and physical distribution touchpoints.
• Develop and optimize omnichannel initiatives, strengthening the connection between online traffic and offline conversion, including store visits, appointments, and sales outcomes.
• Build and expand e-commerce and platform partnerships, working with key online players to grow digital sell-out and improve customer experience.
• Monitor and optimize funnel performance using data, analytics, and consumer insights to identify gaps, improve conversion rates, and increase customer lifetime value.
• Manage and coordinate external partners and agencies across media, content, analytics, and performance optimization to deliver against growth objectives.
• Work closely with Sales and Distribution teams to align consumer activation initiatives with commercial priorities and sell-out performance.
• Provide structured reporting and insights to local and regional stakeholders, highlighting performance trends, opportunities, and recommended actions.

Requirements

• 4–6 years of experience in consumer growth, performance marketing, e-commerce, or omnichannel activation roles.
• Strong understanding of consumer journey management, funnel optimization, and data-driven performance tracking.
• Hands-on experience working with agencies, digital platforms, and cross-functional stakeholders.
• Commercial mindset with the ability to connect consumer activation initiatives to revenue and business growth.
• Experience in consumer durables, automotive-related industries, e-commerce platforms, or performance-driven environments is a strong advantage.
• Self-driven, analytical, and comfortable operating in a fast-paced, matrix organization.
• Strong English communication skills; based in Ho Chi Minh City.

To apply, please send your updated CV to Hoa Tran at [email protected], quoting the job title or Click Apply Now.

Due to the anticipated high volume of applicants, only shortlisted candidates will be contacted.