Business Development Manager

Specialisations
Sales & Marketing - FMCG & Consumer
Job Type
Permanent
Location
Hanoi Capital
Published
Posted 2 months ago
Salary
Negotiable USD / Year

About the job

The Company: Our client is a leader in FMCG Industry.

Role & Responsibilities:

Conduct comprehensive market research to identify international FMCG brands (e.g. beauty, personal care, home care, baby care, home appliance) with high growth potential in Vietnam.
Develop tailored business proposals and go-to-market strategies to engage and secure distribution rights from brand owners.
Lead end-to-end negotiation and partnership discussions with principals to finalize commercial terms and distribution agreements.
Collaborate with internal teams (Sales, Marketing, Logistics, Finance) to build and execute brand launch plans, from importation to in-market activation.
Source and evaluate suppliers and manufacturers where needed to support brand development or white-label opportunities.
Monitor market trends, category movements, and competitor activity to propose new business directions and strategic recommendations.
Build strong, long-term relationships with brand owners (principals), ensuring mutual growth and consistent alignment.
Mentor and develop junior team members to strengthen overall business development capability.

Requirements:

Bachelor’s degree in Business, Marketing, Economics, or a related field.
7+ years of experience in Business Development, Trade Marketing, or Brand Acquisition, ideally in a trading company within FMCG.
Strong understanding of Vietnam’s FMCG landscape and consumer behavior.
Proven track record in securing distribution partnerships and successfully launching brands into new markets.
Excellent negotiation, communication, and stakeholder management skills.
Strategic thinker with a proactive, solution-oriented mindset.
Proficiency in English (written and spoken) is required.

To apply, please send your updated CV to Hoa Tran at hoa.tran@cornerstoneglobalpartners.com, quoting the job title or Click Apply Now.

Due to the anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.

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