Assistant Marketing Manager

About the job

The Company:

Our client is a leading multinational consumer-focused organization with a strong presence across international markets. Known for its commitment to innovation, premium product portfolio, and consumer-centric approach, the company continues to invest in business growth, brand development, and talent across Vietnam.

Role & Responsibilities:

• Develop and execute category marketing strategies to drive business growth and strengthen market performance.

• Analyze consumer insights, market trends, competitor activities, and category dynamics to identify business opportunities.

• Manage product portfolio planning, including launch roadmaps, commercialization plans, and lifecycle management.

• Plan and execute integrated marketing campaigns across digital, social media, PR, influencer marketing, and other relevant consumer touchpoints.

• Develop and manage the annual marketing calendar, ensuring alignment with commercial priorities and product launches.

• Collaborate closely with Sales, Trade Marketing, E-commerce, Supply Chain, Customer Service, and regional stakeholders to ensure seamless execution.

• Brief and manage external agencies for creative development, media planning, content production, influencer engagement, and PR activities.

• Monitor marketing investments and optimize campaign performance to maximize business impact and return on investment.

• Analyze campaign results and market performance, providing actionable insights and recommendations for continuous improvement.

• Adapt global marketing initiatives and assets to meet local market needs while maintaining brand consistency.

• Prepare regular business reviews, marketing reports, and category performance updates for management.

Requirements:

• Bachelor’s Degree in Marketing, Business Administration, or a related discipline.

• At least 5 years of experience in Brand Marketing, Category Marketing, Product Marketing, or related marketing functions within a multinational or consumer-focused organization.

• Hands-on experience in integrated marketing campaigns, including digital marketing, social media, influencer marketing, content marketing, and e-commerce activation.

• Strong commercial acumen with the ability to translate consumer insights into effective marketing strategies.

• Experience managing product launches and coordinating cross-functional projects.

• Excellent stakeholder management, communication, and project management skills.

• Analytical mindset with strong problem-solving capabilities and attention to detail.

• Self-motivated, proactive, adaptable, and able to thrive in a dynamic, fast-paced environment.

• Fluent in English, both written and spoken.

To apply, please send your updated CV to Hoa Tran at [email protected], quoting the job title or click “Apply Now.”

Due to the anticipated high volume of applications, we regret that only shortlisted candidates will be contacted.