Product Marketing (Low Voltage)

Posted 21 April 2023
Salary 22.000 - 25.000 USD/year
Location Vietnam
Job type Permanent
Discipline Sales & Marketing
Contact NameHao Vi

Job description

The Company:

Our client is one of the leading electrical brand with significant ambitions to scale their Vietnam business to the next level.

Role & Responsibilities:

The position holder will be defining, planning and ensuring effective implementation of Low Voltage Products portfolio marketing strategies. You will also work together with other sales and marketing professionals locally; in other countries in APAC; and with the corporate headquarters.

You will have a great opportunity to utilize and further develop your skillsets in technical marketing; market strategy; solution and application selling; business development competencies; and business analysis.

You will be responsible for:

  • Implementation of Low Voltage go-to–market strategies while working closely with the Regional and Global headquarters marketing teams.

  • Lead the local Low Voltage technical application marketing and promotion strategy to drive business growth, enhance the company’s brand image and increase customer reach.

  • Provide expert support to the customers and lead the solution definition by creating value from advising the customers on design considerations and issues (feasibility, technical, limits & constraints, performance).

  • Train and support customers and staff on the Low Voltage application solutions to create more awareness to support the local sales.

  • Drive the prescription activities with consultants and end users with our solutions.

  • Develop the presales technical and tendering support to the sales teams.

  • Defining and communication of the product value propositions and differentiators to both internal and external stakeholders.

  • Define the appropriate LV products to launch locally with correct pricing structure and product strategy.

  • Conduct market analysis, customer research and competitor data together with the sales team members and define the appropriate plans, actions and channels to market.

  • Analysis of true local market pricing to set correct product pricing structures and pricelist in combination with the commercial policy.

  • Collaborate with Global HQ and R&D departments to ensure continuous product development improvement incorporating latest customer requirements and insights.


  • Minimum 6 years of experience in areas of engineering, product marketing, design or equivalent role that is market-facing.

  • Good technical understanding Low Voltage products and solutions from similar competitors.

  • Have an excellent understanding of value based selling approach and techniques.

  • Excellent English written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.

  • Spoken Mandarin will be advantageous.

  • Position requires a high degree of adaptability and professionalism.

  • Experience leading and driving the business processes, planning, budget management and activities.

  • Strong passion for delivering results and having attention to detail.

To apply, please send your updated CV to Hao Vi at, quoting the job title or Click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.